The Huda Beauty Pitch Fest powered by HB Investments will provide support and mentorship from Huda and Mona to the next generation of aspiring entrepreneurs.

Buy your ticket for VidCon Abu Dhabi at for exclusive Meet and Greets, panels, Q&As and much more.
Submit your pitch for The Huda Beauty Pitch Fest at

Tuesday, February 18, 2020: VidCon Abu Dhabi announces the latest addition to its lineup with leading UAE entrepreneurs Huda Kattan and Mona Kattan.  Huda and Mona are the co-founders of the Huda Beauty portfolio, including Huda Beauty, Kayali and newly launched skincare line, Wishful. In partnership with HB Investments, the Kattan family’s private investment entity, which invests in startups and consumer-led businesses, they will appear on VidCon’s Industry and Creator Track giving fans the opportunity to meet them in person and learn about their business successes – Huda is CEO and Mona is the Global President of Huda Beauty. In addition, they will be hosting The Huda Beauty Pitch Fest powered by HB Investments, which will award a mentorship and $6,000 prize to an aspiring founderThe monetary amount is significant as it’s the same amount of money that Huda and Mona had when they launched their company, which is one of today’s fastest growing beauty portfolios.

The Huda Beauty Pitch Fest powered by HB Investments is designed to empower emerging creatives and future entrepreneurs throughout the region. HB Investments is a seed round accelerator which partnerswith exceptional founders to drive best in class value to consumers. Aspiring industry leaders are invited to submit their business pitch at for the opportunity to be one of three individuals or groups to pitch to Huda and Mona Kattan at VidCon Abu Dhabi in front of a live audience. After a series of questions and feedback, Huda and Mona will present the winner(s) with their prize:

  • $6,000 to support a career in the industry
  • A mentorship program with Huda, Mona and the teams at Huda Beauty and HB Investments. This program will give the winner(s) the guidance and expertise to start their own business, with unique insights and advice that Huda and Mona have collected over the years.

Huda and Mona will provide attendees of all tracks at VidCon Abu Dhabi additional opportunities to see and hear from them. The program with Huda and Mona will include:

  • Saturday, March 28
  • HOW TO BUILD YOUR BUSINESS 101 – Mona Kattan

A Creator Track presentation from Mona Kattan who will reveal key learnings from her experience in building up Huda Beauty, along with vital tips to establish a brand.


Huda and Mona host the competition to find the most promising business idea. The winning pitch will be awarded a $6,000 cash prize and a custom mentorship program with Huda, Mona, and their team at Huda Beauty. 


Meet & Greets are by raffle only. The Meet & Greet Raffle will open 2-4 weeks before the event, and will be available to everyone with Community Multi Day, Family Multi Day and Industry ticket holders.

“I can’t wait to be at VidCon Abu Dhabi and to meet future entrepreneurs who wish to create their own path like I did in 2013 when my sisters and I launched our company, which now encompasses a portfolio of beauty brands”, said Huda Kattan, founder and CEO of Huda Beauty.  “It’s an honour to have the opportunity to share what I’ve learned as a CEO and mentor the next generation of entrepreneurs.”

“It is a pleasure for us to be part of VidCon Abu Dhabi to discuss the future of this industry and how our business has evolved and expanded from a line of faux eyelashes to multiple global brands,” affirmed Mona Kattan. “We can’t wait to hear ideas for the pitch fest and to encourage attendees to follow their passions and make their dreams come true!”

 “We couldn’t be more excited to announce the additions of Huda and Mona Kattan to our lineup for VidCon Abu Dhabi 2020” said Jim Louderback, General Manager at VidCon. “Huda and Mona are huge inspirations to creators and entrepreneurs worldwide, with their amazing history of turning a blog and YouTube channel into one of the leading beauty companies globally. VidCon exists to celebrate, connect, and help democratize the creative economy, and I can’t imagine a better example of that than what Huda, Mona, and their team have built.  They are a wonderful inspiration to so many in MENA, and I know this tremendous program will create a unique and impactful event for the community, the creators and the industry in this region and around the world.”

Organised by ViacomCBS in partnership with the Department of Culture and Tourism – Abu Dhabi, VidCon Abu Dhabi is set to be the region’s biggest celebration of online video content, featuring some of the world’s most popular content creators such as Gabbie Hanna, Brent Rivera, Noor Stars, Veronica Jo and Vanessa Jo Merrell, and Naz amongst others. Tickets for VidCon Abu Dhabi are available at

Tickets for VidCon Abu Dhabi are available at

Additional details on Featured Creators, new programming, speakers, activations and events will be announced over the coming weeks. Stay tuned to all the latest updates by visiting the official website or by following VidCon Abu Dhabi on Facebook, Instagram, Twitter, YouTube and Snapchat @vidconabudhabi.

Practical information on transportation and accommodation in Abu Dhabi is also available on the VidCon Abu Dhabi website.


Press Contacts:


Elissar Amhaz

Toh Public Relations, Dubai

+971 50 144 2131


Karen Lobo

Toh Public Relations, Dubai

+971 50 883 2859


About the Department of Culture and Tourism – Abu Dhabi

The Department of Culture and Tourism conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction, which enriches the lives of visitors and residents alike. The organisation manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including Zayed National Museum, Guggenheim Abu Dhabi, and Louvre Abu Dhabi. DCT Abu Dhabi also supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.


About Vidcon

VidCon is the world’s largest event for fans, creators, executives and brands who are passionate about online video and building diverse communities. Their flagship show, VidCon US, recently celebrated its 10th anniversary, welcoming 75,000 attendees and over 120 brand exhibitors. VidCon continued its global expansion in 2019, with the first-ever VidCon Asia Summit, and the announcements of VidCon Mexico and VidCon Abu Dhabi, coming in 2020. These new events add to its roster of international events in Australia and London. VidCon was founded by veteran YouTube creators John and Hank Green (Vlogbrothers) and was acquired by Viacom in 2018.

ViacomCBS Networks International

ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.

Huda Kattan is the founder and CEO of Huda Beauty, a beauty portfolios, including skincare, cosmetics and fragrance.  She is one of the most recognized names across the globe in beauty and As CEO, Huda’s expertise in product development and brand-building has led Huda Beauty to a valuation of over $1 billion dollars. Always an innovator, Kattan launched her YouTube channel and website in 2010, which have now become global destinations for beauty content and storytelling platforms for Huda’s massive audience, with a digital footprint of nearly 60 million. A natural entrepreneur, Huda Kattan co-founded Huda Beauty in February 2013 with her sisters Mona and Alya Kattan. The brand’s first collection of hand-designed false eyelashes launched at Sephora and was an overnight success. This debut catapulted the brand to global record-breaking heights: with lines of people out the door, it proved to be a knock-out first day, selling out completely within four hours. Their groundbreaking products  are globally distributed at leading retailers including Sephora, Harrod’s, Net-a-Porter and others. 

Mona Kattan is the Global President of Huda Beauty, which she co-founded alongside her sisters Huda and Alya Kattan. A driving force behind the launch of Huda Beauty, Mona saw potential when her sister Huda started designing her own faux lashes and encouraged her to create a product line. As President, Mona continues to grow the Huda Beauty brand overseeing brand strategy and driving new innovation.Today, Huda Beauty includes a range of brands beyond cosmetics, including skincare and fragrance. Their fragrance line, Kayali, includes a collection of four scents designed by Mona. Most recently, Kayali launched the fragrance Déjà vu White Flower | 57. Mona has built a global social media audience with more than 2.2 million Instagram followers who engage with her inspiring beauty content, fun-loving attitude, and positive energy.